We thought that a pest control company could use a different… vantage point. The strategy behind marketing was seeing things from the bugs perspective. We did photoshoots and created ad campaigns that kept with the idea that we were seeing things as a bug/or pest would. This let us talk about pests in advertisements without really seeing them, which is great for everyone. It helped get the message across, to “come to us, so you don’t have to face your pest problem.