The Creative Process
Clients can be weary of advertising agencies as it’s often difficult to justify the costs involved, and knowing if the costs be worth it in the long run.
The creative development is an organic process that must be coaxed and nurtured rather than forced, and we insist on involving the client in every stage of that development; the client comes to feel that the process is moving in the right direction.
Once the campaign is ready, a vast array of tools and metrics are available to measure and show how effective the marketing campaign is proving so that you can see your investment at work.
Next in our brand management series: Cases