A quick, responsive, up to date and engaging website is a key factor for a successful business. An online presence creates trust and a sense of credibility.
A website is your chance to welcome people to your brand and keep them interested; it’s how your customers find you, research you, and decide to give you a shot. Your website is a declaration of value; it states that your product/service is worth taking the time to try, and often serves as your central customer experience.
Images, stories, and easily accessible information about you is the foundation for a successful online home.
Websites that are designed to look good on any device you or your clients view it from is pretty important.. In todays age of smart phones and tablets, the last thing you want is a website that doesn’t adapt to your customers’ preferred device.
A great website is only as good as its content. Garbage in, garbage out, right? We are connoisseurs of web content, whether we realize it or not. A good looking website with professional photography, video and written content keeps our attention. Great content gives you credibility and professional appeal.
A successful presence on the Web, as part of your brand management, breaks down into 3 simple parts: A well-designed website that’s easy to use, an entertaining method of informing your consumer of your business offering, and a relevant call to action.
SEO: Stacking the Deck
The Web is big…really big. It’s estimated that nearly 47 million new websites are added to the Web each year, and that pace of expansion is increasing. So how do you compete with those numbers? The key to standing out in a crowded medium is quality, and an integrated approach. More on SEO – Search Engine Optimization
Next in our brand management series: Marketing